THE AUDIENCE

State of the Arc has cultivated a loyal and growing fanbase. Our listeners are engaged and thoughtful, returning to each episode for its depth and personal value.

  • Demographics:

    • 69% from English-speaking countries (US, UK, Canada, Australia/NZ)

    • 10% Rest of Europe

    • 11% Asia

    • 10% Rest of the World

  • Age Range:

    • 87.5% between ages 25-44

  • Average Watch Time:

    • 21:20 per episode

  • Engagement:

    • 4.9-star rating across all platforms.

State of the Arc content is beloved for the depth of its research and personal insight, with episodes ranging from 1 to 2 hours. Developers and creatives often cite our podcast as a key resource when planning projects or researching iconic titles.

THE FORMAT

We aim to create the most meaningful content in our space while highlighting the sponsor. This will consist of custom “host recommendation” segments embedded naturally into the flow of our conversations, with the content created by Mike and Casen in close collaboration with the sponsor.

**Upon releasing an episode, we mention the sponsor in our State of the Arc Discord, social media platforms, and podcast show notes.

WHAT SETS US APART

  • Exhaustive Research: Our analysis is trusted by gamers and developers, often becoming the definitive take on beloved games.

  • Audience Trust: We prioritize authenticity in every sponsorship to ensure it resonates with our audience.

  • Long-Form Value: Sponsors benefit from the extended format, allowing for meaningful storytelling and deeper brand connections.

  • Deep, Personal Connection: Our audience looks to us for conversations about deeply human issues. This fosters openness and vulnerability and provides a space where they can use stories they love as a vehicle for improving their lives. With this as a framework, our podcast provides a place for sponsors to offer products that can also enhance people’s lives.

QUOTES & REVIEWS

The State of the Arc Podcast has a 4.9-star rating across all platforms.

“This is my first time posting on any podcast ever on Spotify, but I just want to share how much I’ve come to love this podcast. Caught a random episode on Xenosaga a few months back and have been hooked since.”

-julioiswack, Spotify

“The single greatest game analysis podcast ever produced. Both of these guys are brilliant and their discussions about games and movies have dramatically enhanced the way that I analyze stories.”

-cloud1937, Apple Podcasts

“Hands-down the best video game podcast I’ve ever listened to. They’ve helped me love games I’ve played even more than I thought possible.”

-Person Who Likes This Game, Apple Podcasts

“Easily the best, most insightful video game podcast I’ve come across. As a huge fan of the series, their Final Fantasy coverage in particular really gave me a lot to think about in terms of development history and the stories themselves.”

-Chapter Chumps, Apple Podcasts

THE HOSTS

The State of the Arc Podcast is hosted by co-founders, fellow game enthusiasts, and life-long friends Mike Brown and Casen Sperry. We’ve been filmmaking, playing games, and having life-changing conversations since the 1990s and will continue until our dying breaths. We’d love to work with you! Let’s talk!

Mike Brown, Co-host

Casen Sperry, Co-host